Would you support a meat tax? Here’s what other Americans are saying


Can Americans be discouraged from buying meat products? Younger generations believe the government could do more to place limits on the meat industry to help reduce negative environmental consequences. Gen Z are ready to raise the price of meat to reduce support for the industry, with 62% of Gen Z consumers supporting a tax on meat, according to a new survey from Veylinx.

Conducted this spring, Veylinx surveyed 3,538 American adults to find out what American consumers think about plant-based alternatives, the meat industry, and policies to promote plant-based food systems. Gen Z consumers also showed strong support for subsidies aimed at lowering plant-based food prices and spurring innovation, with 71% advocating for sustained government support. The survey indicates that most young consumers are hoping for government help to fight the harmful meat industry.

How Americans View Plant-Based Foods

Veylinx also looked at buying habits, asking participants what would motivate them to buy more plant-based or meatless alternatives and finding that nearly 80% could be persuaded to buy more meat alternatives. .

The survey also specified that 35% of people would be convinced by an improved taste and 28% would be convinced by lower prices. Once again, Gen-Z expressed more willingness to make sustainable choices with 87% saying they could be persuaded to buy more meatless products.

Veylinx research has noted how consumers are looking for sustainable products. Asked about alternative protein labels, including “vegetarian”, “vegan”, “meatless” and “plant-based”, “meatless” is the most favorable for consumers, pointing out that the term increases the demand for 16% compared to “vegan”.

The in-depth survey also revealed that most consumers are driven by personal benefits, especially taste and health. The results showed that 42% of people choose plants for health and 35% of people indicated that taste was the determining factor. Otherwise, less than 30% of consumers listed “better for the environment” and “animal welfare” as purchasing factors.

Even though Gen-Z’s support for the meat tax is significantly higher, nearly 40% of participants said they would support a 10% meat tax. Most notably, 51% of all participants supported government measures to help subsidize meat alternatives.

The meat tax is a policy that would incorporate the environmental tolls fueled by the animal agriculture industry. A study found that meat prices would increase by 146% if environmental damage was calculated into meat production. For example, a two-dollar McDonald’s burger would instead cost people $292, which represents the methane, carbon, and nitrogen emissions from beef production.

Last year, Beyond Meat CEO Ethan Brown announced he would support a tax on meat purchases. The “Pigouvian” tax could potentially bridge the price gap between plant-based and conventional meats. By introducing a meat tax, governments would effectively level the playing field for sustainable alternatives, while putting pressure on the meat and dairy industries for environmental harm.

“For a few dollars in the center of your plate, you can communicate who you are,” Brown told the BBC. “You don’t have to go out and buy that Tesla right now or another electric vehicle. You can start by doing something very simple, which is changing the protein in the center of your plate.”

Governments take action based on plants

Governments are increasingly held accountable for their complacency in environmental damage, especially from livestock. Last month, the University of Bonn in Germany published a study arguing that the United States and the European Union must take action to reduce meat consumption by 75% in order to stop climate change. The study stresses that it is the responsibility of the wealthiest countries to promote a sustainable food system to protect the planet from climatic disasters.

For more plant-based events, visit the Beet News category.

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Fast-food restaurants have finally gotten the hang of their clientele not just coming for a burger, fried chicken, or beef taco. Many now have plant-based foods and come up with creative and delicious ways to add more greens to the menu. Here are the 6 best fast food chains with plant-based options on the menu.

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