Wayback Burgers opens in Japan | Your money


TOKYO–(BUSINESS WIRE)–March 10, 2022–

One of the fastest growing burger franchises in the United States begins its expansion into Asia with the opening of a restaurant in Omotesando, Japan. Wayback Burgers Japan plans to open 60 restaurants over the next 20 years and also has development options for India, China, South Korea, Singapore, Taiwan, Thailand, Indonesia, Malaysia, Vietnam and the Philippines.

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Next Burger Meats (Photo: Business Wire)

Koichi Ishizuka, Head of WBBA and NXMH, said, “We are very excited to introduce Wayback Burgers to Japanese customers. Our first location in Omotesando will be the flagship restaurant, not only in Japan but also in Asia, where we plan to continue our expansion. True to its name, Wayback Burgers means stepping back in time to when burgers were made by hand. Our burgers are made with 100% fresh ground beef, which is then pressed and grilled to order. We are also proud to be able to offer a range of delicious meatless dishes through our agreement with Next Meats.

Wayback Burgers also offers a variety of chicken sandwiches, fresh salads and side dishes as well as rich handmade milkshakes, using only whole milk and hand-dipped ice cream. Tokyo Restaurant, located in the exclusive Omotesando area, features a spacious outdoor seating area and offers an upscale dining experience for diners.

Wayback Burgers was launched through an agreement with WB Burgers Asia, Inc. (WBBA), the publicly traded holding company of WB Burgers Japan Co., Ltd. Through an agreement with Next Meats Co. (NXMH), a Tokyo-based company dedicated to creating tasty and appealing alternatives to meat products, the Wayback Burgers Omotesando location will feature mouthwatering and innovative meatless dishes. that vegetarian and vegan customers can enjoy.

Wayback Burgers currently operates in 34 states in the United States with over 166 locations domestically and internationally in Brunei, Morocco, Saudi Arabia, Malaysia, Pakistan, Netherlands and Manitoba, Canada and in Ireland. With its international franchise agreements signed, Wayback Burgers plans to open in 38 provinces/countries including the Middle East, North Africa, South Africa, Bangladesh, Ireland, Japan, Germany and Canada. It also boasts one of the fastest growth rates among U.S. burger franchises, seeing overall sales up 26% year-over-year in 2021, despite the Covid-19 pandemic. .

waybackburgers.com

www.wb-burgers.jp

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CONTACT: Press inquiries:

Zanete Zujeva

Custom media

Project Manager

[email protected] Franchise Inquiries:

Mitsuru Anthony Ueno

Wayback Burgers Japan

CEO

[email protected]

KEYWORD: CONNECTICUT SINGAPORE THAILAND VIET NAM INDONESIA INDIA TAIWAN UNITED STATES NORTH AMERICA ASIA PACIFIC CHINA SOUTH KOREA JAPAN MALAYSIA PHILIPPINES

INDUSTRY KEYWORD: RESTAURANT/BAR FOOD/BEVERAGE OTHER HEALTH HEALTH RETAIL

SOURCE: WB BURGERS JAPAN INC.

Copyright BusinessWire 2022.

PUBLISHED: 03/10/2022 10:34 PM / DISK: 03/10/2022 10:34 PM

http://www.businesswire.com/news/home/20220310006041/en


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