Ephemeral’s new funding will go towards the development of colored inks (it only offers black for now) and the opening of a second studio in September in Los Angeles, where the largest number of appointment deposits, Liu said. (This is taken straight from Tesla’s playbook: Customers pay $ 20 to secure the right to make a reservation once slots become available.) Liu said he hopes Ephemeral grows globally.
“Our goal with this fundraiser is really to grow widely and quickly to enter as many markets as possible,” he said. “While we can’t reveal the exact cities we’re going to, the goal is to be able to enter at least 10” with the new funding.
Ephemeral is open to licensing and wholesaling its ink on the go, he said, but reinventing the “tattoo studio experience” at its properties is now the main focus.
How it works
Getting a temporary tattoo is like getting another one. The experiment involves clenched needles and teeth, unlike other temporary dermal embellishments such as henna and durable stickers, which are only applied topically.
The company has spent six years on 50 formulations and hundreds of tattoo trials to perfect its ink, which it claims is made from medical-grade bio-absorbable polymers that are slowly dissolved and completely cleared by the body’s immune system. in nine to 15 months.
The ink can be used in traditional tattoo guns, according to the company, and tattoos do not require any additional training, although there are some nuances. Artists work “a little slower” to achieve consistently saturated lines, said co-founder Josh Sakhai. The healing time can be slightly longer than traditional tattoos – four to six weeks on average, Sakhai said.
Liu said the Williamsburg studio’s backlog equates to roughly $ 1 million in revenue. Business “continues to grow at a faster rate than we fill appointments,” he said. Some substantive calculations would amount to a monthly waiting list of around 500 people over the next eight months.
The ultimate goal, Liu said, is to change the way tattoos are viewed: body art as changing fashion statements rather than a decision forever etched in you.
“There is absolutely no reason to fear” that the tattoo will not go away, he said.