Peruvian fashion and clothing on display in the German capital Berlin


RIO DE JANEIRO, BRAZIL – Perú Moda Showroom Berlin 2021 will be held from September 21 to 24, according to a press release from the Peruvian Commission for the Promotion of Exports and Tourism (PromPerú).

“This is an exclusive exhibition space for the clothing and decoration industry, where potential buyers will have the opportunity to appreciate in situ the quality, finesse, texture and innovation of the most selected Peruvian offers in this industry, ”they explained.

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About twenty companies from the cities of Junin, Arequipa and Lima are part of this meeting which takes place in the boutique of the Embassy of the South, one of the main platforms for promoting Latin American fashion in the city of Berlin. . The store is located in the Mitte district, known for its art galleries, styling, and permanent cultural exhibits which typically draw an international audience.

After the presentation in Berlin, the tour will continue to cities such as Copenhagen, New York, Buenos Aires and Santiago (Photo reproduction on the Internet)

Among the products found in this showroom are alpaca and cotton clothing, home textiles and decorations, as well as durable items made from natural fibers.

According to PromPerú, this initiative marks the start of a series of face-to-face and digital formats that will be held this year as a prelude to the virtual edition of the Perú Moda Deco fair, which will join the Alpaca Fiesta event for the first time.

After the presentation in Berlin, the tour will continue to cities such as Copenhagen, New York, Buenos Aires and Santiago. In the medium term, companies will do business and increase their exports.

WHY BERLIN?

The organization explained that the city of Berlin was chosen to start this cycle because it is considered to be one of the headquarters of sustainable fashion worldwide, has a significant number of designers, agents, fashion, influencer and specialized press schools; and also to give continuity to Berlin Fashion Week, which was held earlier this month.

According to data published by PromPerú, German consumers in 2020 spent 1.9 billion euros on fair trade products.

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