NEW YORK, April 28, 2022 /PRNewswire/ — Movable Ink, the leading provider of content personalization, today announced $55 million in Series D funding, following a year of record growth. Silver Lake Waterman led the round with participation from existing investors including Contour Venture Partners, Intel Capital and others. Latest Capital Injection Brings Movable Ink to $97 million raised since its launch in 2010.

“Today’s consumer has greater expectations for personalization than at any time in history. Brands are expected to tailor experiences to people as they move across different touchpoints, across multiple devices and at different stages of their journey,” said Vivek Sharma, CEO and co-founder of Movable Ink. “Marketers need to move away from the campaign-centric mindset and embrace a customer-centric mindset. Movable Ink has been a cornerstone of some of the biggest global brand marketing programs for many years. This new fundraising will allow us to accelerate our product roadmap, answering calls from marketers to drive continued innovation and automation in their programs and help them thrive in this new world.”

“It’s increasingly important to make it easier and more intuitive for marketers to create and manage personalized content across all channels to drive real-time intent, conversion rates and loyalty at the brand,” said Shawn O’Neill, Managing Director of Silver Lake Waterman. “We are excited to continue our partnership with Movable Ink as they further extend their platform, machine learning and automation capabilities at scale with the acquisition of Coherent Path.”

The funding round follows recent Movable Ink milestones, including:

  • Crossing $100 million of recurring annual revenue thanks to a constant growth of the clientele.
  • Hired more than 100 new employees worldwide in the first quarter of 2022, bringing the total number to more than 550. The company plans to grow to more than 700 employees worldwide by the end of 2022.
  • Acquire Coherent Path, the AI-powered content engine, to enable marketers to better understand customer intent, activate all data, and deliver the ideal, personalized content in an automated and highly scalable way on a variety of customer touchpoints.
  • Stretching through Europeincluding Germany, Austria, Swissthe Nordic countries and the Benelux.

In the past six months alone, the company has also grown its list of clients in the provision of personalized communications, including investment platform, MGM Resorts, The Los Angeles TimesCirque du Soleil, Epic, American Golf, Wise, Sky Deutschland, Thalia, etc.

Movable Ink is bringing back its annual in-person Think Summit on June 8-9 at The Glasshouse in New York. To register, go to here.

With its headquarters at New York CityMovable Ink operates throughout North America, central America, Europe, Australiaand Japan and recruit. To view vacancies, visit

About Mobile Ink
Customers don’t experience data, they experience content. Movable Ink turns all data into personalized content in any customer engagement. The world’s most innovative brands trust Movable Ink to accelerate their marketing performance. With over 500 employees, the company is headquartered in New York City with operations throughout North America, central America, Europe, Australiaand Japan.

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About Silver Lake Waterman
Silver Lake Waterman is part of Silver Lakethe world leader in technology investments with more than $90 billion of combined assets under management and committed capital and a team of professionals based in North America, Europe and Asia. Silver Lake Waterman is focused on providing flexible expansion capital to later growth stage companies in the technology and technology sectors. For more information on Silver Lake Waterman and Silver Lakeplease visit

SOURCE mobile ink

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