Facebook has had a makeover. Almost two decades since its inception – a life for social media – Mark Zuckerberg has announced a new business name after slight anticipation: Meta. The founder shared the news at the company’s annual Connect conference, as well as in an open letter. “We are at the start of the next chapter for the Internet,” Zuckerberg said, “and this is the next chapter for our business as well.”
“This is the next chapter for our business.”
Meta will encompass various technologies and applications, including Instagram, WhatsApp and Facebook, which will retain its name. In its new law, the company will strive to take an even more immersive approach to connectivity. The term ‘metaverse’, for example, was often used in the ad: ‘In the metaverse you will be able to do almost anything you can imagine: get together with friends and family, work, learn, play, do. shopping, creating – as well as completely new experiences that don’t quite match the way we think of computers or phones today. “In a likely appeal to skeptics, Zuckerberg added,” It’s not about to spend more time on screens – it’s about improving the time we already spend. ”
As for the name itself, Zuckerberg said he was inspired by his familiarity with classical studies. “The word ‘meta’ comes from the Greek word meaning ‘beyond’,” he said. “To me, it symbolizes that there is always more to build, and that there is always a next chapter in the story.”
This comes at a particularly difficult time for Facebook. In September, the the Wall Street newspaper published a briefing on the platform’s socio-political impact, largely informed by internal documents leaked by a former employee. Among many complaints, the investigation found that disinformation was allowed to flourish in the name of profit.
Based on the initial reaction, it’s not clear whether the name change will be enough to distract from the ongoing controversy. But, you know, there is also a new logo.